“Hello beautiful women! Without replying to this message, put a heart on your wall; no comment, just a heart. Next, send this message to your women friends, only women. Then, post a heart on the wall of the person who sent you this message. If anyone asks you why you have so many hearts on your wall, don’t tell them. This is only for women, because this is breast cancer research week. One small act of solidarity between women.”
You may have received this message from your Facebook friends, you may even have participated, well, I’m just going to have a little rant about it ok?
The idea that posting a heart emoticon on your Facebook wall is an “act of solidarity between women” and that not explaining what it means, is for breast cancer “awareness” makes me want to projectile vomit.
Breast cancer awareness isn’t some sort of you-go-girrrl club. It’s likely that as a breast cancer sufferer, you’re going to be supported and loved by a husband, brother, father, uncle or son, that you’re going to receive care from a male nurse, doctor or orderly, and that part of the funds supporting your treatment was raised by men through “breast cancer awareness” campaigns.
And explain to me how keeping the reason behind this so-called ‘act of solidarity’ a secret is going to achieve any long or short term good for breast-cancer research? Is it raising money? Is it even raising awareness (outside of your circle of “beautiful women”)?
This campaign is just as ridiculous as the “change your status to a country/fruit/something suggestive” campaigns that are also supposed to raise breast cancer awareness, even though you’re not allowed to explain the purpose to anybody not apparently part of club.
If you ask me, these ridiculous “campaigns” do nothing except demonstrate that you’re a bit of a numpty. If you really want to raise awareness and show solidarity with other women, why not post some links to your page, raise some money or volunteer your time?